Embrace Mothers

Embrace Mothers was launched in 2022 by Birmingham Mayor Randall Woodfin.

110

participants

$375

monthly payment

1 Year

duration

$495,000

invested in community

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Program Features  
Number of Participants110 individuals
Amount$375
Frequencymonthly
Program DatesMarch 2022-February 2023
Eligibility18 years or older, female identifying as single head of a family with children in the household under 18 years of age

About Embrace Mothers

Nearly 60% of households with children in the Birmingham are helmed by single women. Embrace Mothers supports 110 single mothers and women mothering roles (e.g., grandmothers, aunts) with $375 per month for 12 months. Participants were randomly selected by the City of Birmingham's research partner Abt Associates, and East Lake Initiative provided confidential onboarding and benefits counseling services to selected women. The Penny Foundation is fiscal agent for the program, distributing payments through the card platform MoCaFi.

Pilot concluded in 2023.

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Demographic Data for Study Participants

Median Annual Household income

Embrace Mothers

$12,300

Birmingham, AL

$39,326

Annual Household Income (Mean)

$15,189

Sample Size

110

Avg. Age of Respondent

34

Avg. Children in Household

2

Avg. Household Size

4

gender

Male

0%

Female

100%

Other

0%

marital status

Married

0%

Single

100%

Partnered/In-Relationship

0%

children in household

Yes

99%

No

1%

race

White

2%

African American

95%

American Indian/Alaska Native

0%

Asian

0%

Native Hawaiian/Pacific Islander

0%

Latino

2%

Other/Mixed

2%

ethnicity

Hispanic

2%

Non-Hispanic

98%

primary language at home

English

99%

Spanish

1%

Other

0%

Economic Context for Pilot Participants

The guaranteed income pilot launched during a period of dynamic change and economic challenges for pilot participants. The chart below situates this pilot in the context of unemployment and inflation.

Start of Covid-19 PandemicJan 2019MarMayJulSepNovJan 2020MarMayJulSepNovJan 2021MarMayJulSepNovJan 2022MarMayJulSepNovJan 2023MarMayJulSepNovJan 2024MarMayJulSepNovJan 2025MarMayJulSepNovJan 202602468101214161820Unemployment02468101214161820Inflation
Unemployment  
Inflation  
Pilot Timeline
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Spending Breakdown

The data in this pie chart shows aggregate spending for guaranteed income participants in Birmingham, AL. This includes all non-cash expenditures from the participants' pre-paid debit card that is loaded with guaranteed income payments monthly.

Spending breakdown

Food and groceries accounted for the largest share of spending, at 31.89%, followed by Retail sales and services (30.08%) and Housing & Utilities (12.78%).

Miyah

“I felt security and a sense of relief. In my life, if I don’t do it myself, it won’t get done. This money helps me take care of my family.”

Miyah

Embrace Mothers

Birmingham, AL

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